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Q: There are a number of column articles recently, on the functions of polls and public opinion. Does HKUPOP have any comment?
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A: We notice that there are at least five newspaper column articles recently on the above-mentioned topic, written separately by Timothy Wong, Jasper Tsang and Audrey Eu, between November 4 and 13. Because those articles contain no criticism on the professional standards and ethics of HKUPOP, we do not see the need to respond to them. We actually welcome more experts and scholars to join the discussion. We also hope during such discussions, attention would also be drawn to the lack of professional standards for public opinion research in Hong Kong. As a result, the media and the research organizations often neglect the distinction between professional and unprofessional polls in their dissemination and reporting. What is more, quite a number of those who criticizes opinion polls themselves produce or encourage sub-standard polls, like IVR polls and casual street polls, and refuse to disclose methodological details of such polls. As a matter of fact, with the proliferation of the internet these days, it is so easy to search and find professional standards for opinion polling around the world. A quick glance through them would easily show us the responsibility of the media and the researchers, as well as the functions and limitations of instant and tracking polls. HKUPOP hereby recommends the following websites to the reader, in order to enrich the discussion -
(First release: Supplementary section of our press release of 14 November 2006)
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